//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~subject:"Advertising"
~subject:"Werbeplanung"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Werbeplanung
Advertising effects
1
Advertising planning
1
Brand
1
Markenartikel
1
Media usage
1
Mediennutzung
1
Public relations
1
Werbewirkung
1
Werbung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Sammlung
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
9
Book section
9
Konferenzschrift
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Conference proceedings
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
1
Author
All
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Lütjens, Henk
1
Meyer, Paul W.
1
Palangkaraya, Alfons
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->