//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~type_genre:"Sammlung"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Advertising planning
1
Brand
1
Markenartikel
1
Media usage
1
Mediennutzung
1
Public relations
1
Werbeplanung
1
Werbewirkung
1
Werbung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Sammlung
Thesis
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
10
Book section
10
Konferenzschrift
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Conference proceedings
1
Hochschulschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
1
Author
All
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Albers, Sönke
4
Drengner, Jan
4
Esch, Franz-Rudolf
3
Bauer, Hans H.
2
Boztuğ, Yasemin
2
Brunner, Christian Boris
2
Dannewald, Till
2
Diehl, Sandra
2
Dudzik, Thade
2
Fantapié Altobelli, Claudia
2
Freundt, Tjark Christian
2
Föll, Kerstin
2
Görtz, Gunnar
2
Henkel, Sven
2
Klapper, Daniel
2
Kuhlmann, Jan
2
Lasogga, Frank
2
Lutzky, Christian
2
Marwitz, Christian
2
Meeder, Uta
2
Peuckert, Carsten Leonhard
2
Schlichthorst, Marisa
2
Wilken, Robert
2
Zanger, Cornelia
2
Ackermann, Carsten
1
Alichi, Ali
1
Andres, Nils
1
Auter, Philip
1
Baetzgen, Andreas
1
Baisch, Monika
1
Bambauer, Silke
1
Bamert, Thomas
1
Bartikowski, Boris
1
Baumgarth, Carsten
1
Becker, Maren
1
Behle, Ivonne
1
Belch, George E.
1
Benner, Eckhard
1
Ber, Silke
1
Bergkvist, Lars
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->