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~person:"Kini, Ranjan B."
~person:"Okazaki, Shintaro"
~subject:"Internet marketing"
~subject:"Mobilkommunikation"
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Internet marketing
Mobilkommunikation
Mobile Business
10
Mobile business
10
Online-Marketing
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Advertising
5
Werbung
5
Advertising effects
4
Data protection
4
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4
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5G
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Kini, Ranjan B.
Okazaki, Shintaro
Ghose, Anindya
9
Liébana-Cabanillas, Francisco
9
Dwivedi, Yogesh Kumar
7
Bauer, Hans H.
6
Buse, Stephan
6
Han, Sang Pil
6
Luo, Xueming
6
Fang, Zheng
5
Pagani, Margherita
5
Tiwari, Rajnish
5
Bart, Yakov
4
Chawla, Deepak
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Gerpott, Torsten J.
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Head, Milena
4
Kumar, Vikas
4
Morosan, Cristian
4
Oh, Wonseok
4
Ooi, Keng-Boon
4
Reichardt, Tina
4
Stephen, Andrew T.
4
Sárváry, Miklós
4
Tan, Garry Wei-Han
4
Williams, Michael D.
4
Andrews, Michelle
3
Cho, Vincent
3
Cui, Xuebin
3
DeFranco, Agnes
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Dholakia, Ruby R.
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Foo, Pik-Yin
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Groß, Michael
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Ha, Young
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Herstatt, Cornelius
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Im, Hyunjoo
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Joshi, Himanshu
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Karjaluoto, Heikki
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Law, Chun Hung Roberts
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Mittal, Saurabh
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Breaking new ground in theory and practice
2
Electronic markets : the international journal on networked business
1
Information systems management
1
International journal of internet marketing and advertising : IJIMA
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
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Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
4
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
5
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
Saved in:
6
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
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