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~person:"Kircova, Ibrahim"
~person:"Pennington, Robert"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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Internet marketing
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Kircova, Ibrahim
Pennington, Robert
Ratten, Vanessa
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Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-branding
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Handbook of research on effective advertising strategies in the social media age
1
Strategic outlook in business and finance innovation : multidimensional policies for emerging economies
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Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih
;
Kircova, Ibrahim
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 185-194)
.
2021
Persistent link: https://www.econbiz.de/10012508991
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2
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
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3
Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert
- In:
Branding and sustainable competitive advantage : …
,
(pp. 189-206)
.
2012
Persistent link: https://www.econbiz.de/10009707100
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4
E-branding the consumer for cultural presence in virtual communities
Pennington, Robert
- In:
Contemporary research in e-branding
,
(pp. 161-175)
.
2009
Persistent link: https://www.econbiz.de/10003778180
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