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~person:"Kitchen, Philip J."
~person:"Ross, Stephen A."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Markenimage
Brand image
2
Brand management
2
Consumer behaviour
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Athlete
1
Athletes
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conceptual model
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individual images
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online image
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Kitchen, Philip J.
Ross, Stephen A.
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International journal of management concepts and philosophy : IJMCP
1
Sport management review
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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