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~person:"Kitchen, Philip J."
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Kitchen, Philip J.
Sheth, Jagdish N.
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Freiling, Jörg
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Handbook of research on international advertising
1
Marketing : metaphors and metamorphosis
1
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ECONIS (ZBW)
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The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.
;
Tourky, Marwa
- In:
Handbook of research on international advertising
,
(pp. 473-496)
.
2012
Persistent link: https://www.econbiz.de/10009514363
Saved in:
2
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
3
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
4
Marketing mind prints
Kitchen, Philip J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001851358
Saved in:
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