Hossain, Md Shamim; Yahya, Sofri Bin; Kiumarsi, Shaian - In: Journal of Islamic Marketing 9 (2018) 4, pp. 901-912
Purpose: The purpose of this study is to examine the link between research and practice within the context of Islamic marketing (IM), an issue which is controversial in the literature. It offers reasonable answers that bridge the gap between research and practice, as well as the way to mitigate...