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~person:"Klaiber, Udo"
~subject:"Hochtechnologie"
~subject:"Innovation management"
~subject:"Innovationsmanagement"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Hochtechnologie
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Business-to-business marketing
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Klaiber, Udo
Backhaus, Klaus
9
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7
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Weiber, Rolf
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Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
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Wirtschaftswissenschaften
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ECONIS (ZBW)
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Erfolgspotenziale durch innovative Kommunikationsformen im B2B Marketing
Klaiber, Udo
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 313-328)
.
2010
Persistent link: https://www.econbiz.de/10008666461
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Kooperationsmanagement im Investitionsgütermarketing : ein netzwerkorientierter Ansatz
Klaiber, Udo
-
1997
Persistent link: https://www.econbiz.de/10000974631
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