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~person:"Klarmann, Martin"
~subject:"Relationship marketing"
~subject:"Verkaufsverhalten"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Relationship marketing
Verkaufsverhalten
Beziehungsmarketing
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Salespeople
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Deutschland
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Erfolgsfaktor
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Germany
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Product management
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Klarmann, Martin
Homburg, Christian
5
Bieberstein, Frauke von
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Essl, Andrea
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Kosfeld, Michael
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Kröll, Markus
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Müller, Michael
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Singh, Ramendra
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Stiller, Michael
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
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2
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
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