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~person:"Klein, Hans-Werner"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~subject:"Social Marketing"
~type_genre:"Sammelwerk"
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Market research
Social Marketing
Marktforschung
13
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11
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11
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10
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8
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8
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3
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3
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2
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Naresh K. Malhotra
1
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1
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10
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4
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Klein, Hans-Werner
Kotler, Philip
Malhotra, Naresh K.
Fitchett, James
5
Herrmann, Andreas
5
Lefebvre, R. Craig
5
Albers, Sönke
4
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Sheth, Jagdish N.
4
Stewart, David W.
4
Arsel, Zeynep
3
Bauer, Hans H.
3
Breunig, Gerhard
3
Buber, Renate
3
Garczarczyk, Józef
3
Gustafsson, Anders
3
Homburg, Christian
3
Mazurek-Łopacińska, Krystyna
3
Pepels, Werner
3
Tuschl, Stefan
3
Wang, Yonggui
3
Cheng, Hong
2
Dash, Manoj Kumar
2
Diller, Hermann
2
Drees, Norbert
2
Dreyer, Marcus
2
Eisend, Martin
2
Evans, W. Douglas
2
Fields, Ziska
2
Gaul, Wolfgang
2
Holzmüller, Hartmut H.
2
Horváth, Péter
2
Kassarjian, Harold H.
2
Kubacki, Krzysztof
2
Kumar, Anil
2
Maclaran, Pauline
2
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2
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2
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SAGE library in marketing
7
Journal of the Academy of Marketing Science
1
Legends in marketing
1
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ECONIS (ZBW)
14
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1
Social
marketing
for public health : global trends and success stories
Cheng, Hong
(
contributor
);
Kotler, Philip
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10003846406
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen
Keller, Bernhard
(
ed.
);
Klein, Hans-Werner
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012130939
Saved in:
4
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
Keller, Bernhard
(
ed.
);
Klein, Hans-Werner
(
ed.
); …
-
2019
-
2., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011982477
Saved in:
5
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
6
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
7
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
8
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
9
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
10
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
1
2
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