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~person:"Klein-Bölting, Udo"
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Werbung : Strategien und Konzepte für die Zukunft
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Markenmanagement für die effiziente Steigerung des Unternehmenswertes
Klein-Bölting, Udo
- In:
Werbung : Strategien und Konzepte für die Zukunft
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(pp. 106-129)
.
2002
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