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~person:"Kleinaltenkamp, Michael"
~person:"Kumar, V."
~subject:"Betriebliche Wertschöpfung"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"B-to-B-Marketing"
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Betriebliche Wertschöpfung
Brand image
Markenimage
Marketingmanagement
B-to-B-Marketing
60
Business-to-business marketing
60
Lieferantenmanagement
22
Supplier relationship management
22
Investitionsgütermarketing
20
Theorie
17
Theory
17
Beziehungsmarketing
16
Relationship marketing
16
Business-to-Business-Marketing
12
Marketing management
11
Beschaffung
9
Deutschland
9
Germany
9
Procurement
9
Customer value
8
Kundenwert
8
Physical distribution
8
Vertrieb
8
Direktmarketing
7
Bundling strategy
6
Leistungsbündel
6
Marketing
5
Value creation
5
Angebotsbearbeitung
4
Aufsatzsammlung
4
Auftragsabwicklung
4
Beziehungsmanagement
4
Brand management
4
Contract
4
Financial Engineering
4
Financial engineering
4
Kundenorientierung
4
Markenführung
4
Negotiation techniques
4
Order processing
4
Project management
4
Projektmanagement
4
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German
12
English
8
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1
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Kleinaltenkamp, Michael
Kumar, V.
Lindgreen, Adam
9
Di Benedetto, C. Anthony
8
Jacob, Frank
7
Keränen, Joona
7
Christodoulides, George
6
Hofmaier, Richard
6
O'Cass, Aron
6
Terho, Harri
6
Fließ, Sabine
5
Homburg, Christian
5
Lilien, Gary L.
5
Parvinen, Petri
5
Ulaga, Wolfgang
5
Agnihotri, Raj
4
Backhaus, Klaus
4
Biedenbach, Galina
4
Blythe, Jim
4
Brown, Brian P.
4
Eggert, Andreas
4
Ehret, Michael
4
Grewal, Rajdeep
4
Guo, Chiquan
4
Nyadzayo, Munyaradzi W.
4
Plinke, Wulff
4
Valla, Jean-Paul
4
Worm, Stefan
4
Zimmerman, Alan S.
4
Andersen, Poul Houman
3
Anderson, James C.
3
Baumgarth, Carsten
3
Blankson, Charles
3
Cabiddu, Francesca
3
Cartwright, Severina
3
Chatterjee, Sharmila C.
3
Claßen, Matthias
3
Cova, Bernard
3
Fuchs, Wolfgang
3
Gil Saura, Irene
3
Glynn, Mark S.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Technischer Vertrieb
3
Advances in services marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Engineering online library
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
2
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date (oldest first)
1
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
8
Die Kunden im Visier
Kleinaltenkamp, Michael
;
Classen, Matthias
;
Fischer, Andreas
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10008809346
Saved in:
9
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
10
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004874109
Saved in:
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