//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kleinaltenkamp, Michael"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenimage
Marketingmanagement
B-to-B-Marketing
14
Business-to-business marketing
14
Investitionsgütermarketing
12
Theorie
9
Theory
9
Lieferantenmanagement
8
Supplier relationship management
8
Beschaffung
5
Direktmarketing
5
Physical distribution
5
Procurement
5
Vertrieb
5
Beziehungsmanagement
3
Beziehungsmarketing
3
Business-to-Business-Marketing
3
Marketing management
3
Preismanagement
3
Pricing strategy
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Sales promotion
3
Verkaufsförderung
3
Angebotsbearbeitung
2
Auftragsabwicklung
2
Betriebliche Wertschöpfung
2
Contract
2
Deutschland
2
Financial Engineering
2
Financial engineering
2
Germany
2
Kundenmanagement
2
Kundenorientierung
2
Negotiation techniques
2
Order processing
2
Project management
2
Projektmanagement
2
Value creation
2
Verhandlungstechnik
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Collection of articles of several authors
Aufsatzsammlung
7
Sammelwerk
6
Article in journal
5
Aufsatz in Zeitschrift
5
Lehrbuch
5
Textbook
4
Aufsatz im Buch
3
Book section
3
Konferenzschrift
2
Conference proceedings
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
German
6
Author
All
Kleinaltenkamp, Michael
Kumar, V.
Plinke, Wulff
3
Baaken, Thomas
2
Lilien, Gary L.
2
Aldas-Manzano, Joaquin
1
Backhaus, Klaus
1
Beverland, Michael B.
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Cova, Bernard
1
Ellis, Nick
1
Fließ, Sabine
1
Garry, Tony
1
Hofmaier, Richard
1
Ivanova-Gongne, Maria
1
Jacob, Frank
1
Koporcic, Nikolina
1
Meffert, Heribert
1
Möller, K. E. Kristian
1
Ndubisi, Nelson Oly
1
Nyström, Anna-Greta
1
Parvinen, Petri
1
Pepels, Werner
1
Pressey, Andrew
1
Ruiz Mafe, Carla
1
Singh, Ramendra
1
Strothmann, Karl-Heinz
1
Tadajewski, Mark
1
Törnroos, Jan-Åke
1
Veloutsou, Cleopatra
1
Wehrle, Friedrich
1
more ...
less ...
Published in...
All
Technischer Vertrieb
3
Engineering online library
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
4
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
5
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
6
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->