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~person:"Kleinaltenkamp, Michael"
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsinnovation"
~subject:"USA"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
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B-to-B-Marketing
Dienstleistungsinnovation
USA
00.09.1995
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-business marketing
1
Deutschland
1
Direktmarketing
1
Germany
1
Kundenorientierung
1
Leistungsbündel
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Procurement
1
Relationship marketing
1
Supplier relationship management
1
Theorie
1
Theory
1
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Collection of articles of several authors
Übersichtsarbeit
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Kleinaltenkamp, Michael
Fließ, Sabine
2
Jacob, Frank
2
Woisetschläger, David
2
Baumöl, Ulrike
1
Beverungen, Daniel
1
Bil, Cees
1
Bruhn, Manfred
1
Cerri, Daniele
1
Conger, Sue
1
Cova, Bernhard
1
Fürderer, Ralph
1
Gallouj, Fai͏̈z
1
Ganz, Walter
1
Gatermann, Inken
1
Gleich, Ronald
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Hadwich, Karsten
1
Hartwell, Ray V.
1
Herrmann, Andreas
1
Kamp, Bart
1
Kampker, Achim
1
Kobayashi, Bruce H.
1
Kowalkowski, Christian
1
Lexutt, Eva
1
Lütjen, Heiner
1
Mourtzis, Dimitris
1
Nüttgens, Markus
1
Parry, Glenn
1
Pezzotta, Giuditta
1
Satzger, Gerhard
1
Schultz, Carsten
1
Sibley, David S.
1
Sichtmann, Christina
1
Terzi, Sergio
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Thomas, Oliver
1
Wienen, Julia
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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