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~person:"Kleinaltenkamp, Michael"
~subject:"Lieferantenmanagement"
~subject:"United States"
~type_genre:"Conference proceedings"
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Lieferantenmanagement
United States
00.09.1995
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-business marketing
1
Deutschland
1
Direktmarketing
1
Germany
1
Kundenorientierung
1
Leistungsbündel
1
Marketing management
1
Marketingmanagement
1
Procurement
1
Relationship marketing
1
Supplier relationship management
1
Theorie
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Theory
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German
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Kleinaltenkamp, Michael
Fließ, Sabine
1
Harsche, Martin
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Jacob, Frank
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Stauss, Bernd
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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