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~person:"Kleinaltenkamp, Michael"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbuch"
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Marketingtheorie
Pricing strategy
B-to-B-Marketing
16
Business-to-business marketing
16
Investitionsgütermarketing
13
Theorie
10
Theory
10
Lieferantenmanagement
9
Supplier relationship management
9
Marketingmanagement
7
Beschaffung
6
Direktmarketing
6
Physical distribution
6
Procurement
6
Vertrieb
6
Beziehungsmarketing
4
Marketing management
4
Relationship marketing
4
Angebotsbearbeitung
3
Auftragsabwicklung
3
Beziehungsmanagement
3
Business-to-Business-Marketing
3
Contract
3
Deutschland
3
Financial Engineering
3
Financial engineering
3
Germany
3
Kundenorientierung
3
Negotiation techniques
3
Order processing
3
Preismanagement
3
Product management
3
Produktmanagement
3
Project management
3
Projektmanagement
3
Sales promotion
3
Verhandlungstechnik
3
Verkaufsförderung
3
Vertrag
3
00.09.1995
2
Aufsatzsammlung
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Aufsatzsammlung
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Kleinaltenkamp, Michael
Hinterhuber, Andreas
4
Lilien, Gary L.
3
Kalka, Regine
2
Krämer, Andreas
2
Snelgrove, Todd C.
2
Backhaus, Klaus
1
Homburg, Christian
1
Jacob, Frank
1
Liozu, Stephan
1
Mitre̜ga, Maciej
1
Moozhipurath, Rahul Kalippurayil
1
Paliwoda, Stanley J.
1
Petersen, J. Andrew
1
Plinke, Wulff
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ECONIS (ZBW)
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1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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