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~person:"Kleinaltenkamp, Michael"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Marketingtheorie
Pricing strategy
B-to-B-Marketing
9
Business-to-business marketing
9
Investitionsgütermarketing
7
Lieferantenmanagement
7
Marketingmanagement
7
Supplier relationship management
7
Theorie
7
Theory
7
Physical distribution
5
Vertrieb
5
Marketing management
4
Beschaffung
3
Beziehungsmarketing
3
Business-to-Business-Marketing
3
Direktmarketing
3
Kundenorientierung
3
Preismanagement
3
Procurement
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Sales promotion
3
Verkaufsförderung
3
00.09.1995
2
Angebotsbearbeitung
2
Aufsatzsammlung
2
Auftragsabwicklung
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Contract
2
Deutschland
2
Financial Engineering
2
Financial engineering
2
Germany
2
Kundenmanagement
2
Leistungsbündel
2
Negotiation techniques
2
Order processing
2
Project management
2
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Kleinaltenkamp, Michael
Hinterhuber, Andreas
3
Lilien, Gary L.
3
Kalka, Regine
2
Krämer, Andreas
2
Snelgrove, Todd C.
2
Backhaus, Klaus
1
Homburg, Christian
1
Jacob, Frank
1
Liozu, Stephan
1
Moozhipurath, Rahul Kalippurayil
1
Petersen, J. Andrew
1
Plinke, Wulff
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Totzek, Dirk
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Technischer Vertrieb
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ECONIS (ZBW)
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1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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