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~person:"Kleine-Kalmer, Barbara"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Kleine-Kalmer, Barbara
Burmann, Christoph
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Big Data, Big Impact? : Anspruch und Wirklichkeit für die marktorientierte Unternehmensführung
Burmann, Christoph
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2013
Persistent link: https://www.econbiz.de/10013330232
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Authentizität in der Interaktion als zentraler Erfolgsfaktor der Markenführung in Social Media
Eilers, Daniela
;
Kleine-Kalmer, Barbara
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 129-145)
.
2012
Persistent link: https://www.econbiz.de/10009553599
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