//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kleiss, Denise F."
~person:"Mödritscher, Gernot"
~person:"Waiguny, Martin K. J."
~subject:"Alternative food networks"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Waiguny, Martin"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Alternative food networks
Brand
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
6
Computerspiel
6
Video game
6
Werbewirkung
6
Children
5
Kinder
5
Advertising
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Brand image
2
Brand management
2
Kommunikation
2
Markenführung
2
Markenimage
2
Market research
2
Marktforschung
2
Viral marketing
2
Virales Marketing
2
Werbeforschung
2
Advergames
1
Advertising literacy
1
Advertising media
1
Austria
1
Authenticity
1
B-to-B-Marketing
1
B2B
1
Balanced Scorecard
1
Balanced scorecard
1
Business network
1
Business-to-business marketing
1
Communication
1
Consumer perception
1
Consumer socialisation
1
Consumption
1
Corporate Social Responsibility
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Kleiss, Denise F.
Mödritscher, Gernot
Waiguny, Martin K. J.
Grabner-Kräuter, Sonja
1
Pevny, Alexandra
1
Terlutter, Ralf
1
Teufer, Birgit
1
Published in...
All
Baltic journal of management : BJM
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer perceptions of sustainability labels for alternative food networks
Teufer, Birgit
;
Waiguny, Martin K. J.
; …
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 493-508
Persistent link: https://www.econbiz.de/10014380982
Saved in:
2
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->