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~person:"Klink, Benjamin"
~person:"Könecke, Thomas"
~subject:"Markenpolitik"
~subject:"United States"
~subject:"attribution"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudie"
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Klink, Benjamin
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
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