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~person:"Klink, Benjamin"
~person:"Lilien, Gary L."
~subject:"Markenpolitik"
~subject:"United States"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudie"
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Markenpolitik
United States
Internet marketing
2
Online-Marketing
2
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
E-commerce
1
EDIS-5291
1
Einzelhandel
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Electronic Commerce
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Electronic Shopping
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Handelsforschung
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Internet
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Markenführung
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Markenimage
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Marketing
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Marketing management
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Marketing-Mix
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Marketinginstrument
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Marketingmanagement
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Marketingstrategie
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Media-Mix
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Online retailing
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Online-Handel
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Onlinehandel
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Klink, Benjamin
Lilien, Gary L.
Theobald, Elke
4
Birnbaum, Daniel
2
Fritz, Wolfgang
2
Gaiser, Brigitte
2
Mutum, Dilip S.
2
Aggarwal, Sugandha
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De Bruyn, Arnaud
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1
Einstein, Mara
1
Gupta, Anshu
1
Holm, Josef
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Jedlitschka, Tim-Maximilian H. M.
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Jha, P. C.
1
Jin, Seunga Venus
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Jones, Jennifer Amanda
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Karge, Aysun
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Knoll, Johannes
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Könecke, Thomas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
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