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~person:"Kloevekorn-Norgall, Kristian"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
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