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~person:"Klucarova-Travani, Sona"
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Klucarova-Travani, Sona
Fernando, Angeline Gautami
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Marketing letters : a journal of research in marketing
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Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
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