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Materialien des Wissenschaftsschwerpunkts "Globalisierung der Weltwirtschaft" ; 22 (2002)
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Universität Bremen - Institut für Weltwirtschaft und Internationales Management
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Successful entry strategies on the deregulated US domestic market - The case of Southwest Airlines
Knorr, Andreas
;
Arndt, Andreas
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2002
Southwest Airlines has grown into the fourth largest airline in the USA and the entire world. With its innovative low-cost lowfare no-frills business formula it has indeed revolutionized air travel.
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