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~person:"Ko, Eunju"
~person:"Labrecque, Lauren I."
~subject:"Consumer privacy"
~subject:"Datenschutz"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer privacy
Datenschutz
Internet marketing
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
29
Markenführung
29
Fashion
22
Luxury goods
22
Luxusgüter
22
Mode
22
Online-Marketing
17
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Brand image
13
Markenimage
13
Social Web
12
Social web
12
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Advertising
6
Advertising effects
6
South Korea
6
Südkorea
6
Textile distribution
6
Textilhandel
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Werbewirkung
6
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6
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Online retailing
5
Online-Handel
5
Sustainability
5
Sustainable consumption
5
Einzelhandel
4
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4
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4
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19
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Article in journal
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19
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English
19
Author
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Ko, Eunju
Labrecque, Lauren I.
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Law, Chun Hung Roberts
11
Rita, Paulo
11
Ghose, Anindya
10
Hollebeek, Linda D.
10
Akram, Umair
9
Kannan, P. K.
9
Milne, George R.
9
Okumus, Fevzi
9
Pauwels, Koen
9
Sreejesh, S.
9
Tucker, Catherine
9
Grewal, Dhruv
8
Kumar, Vikas
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Bilgihan, Anil
7
Boerman, Sophie C.
7
Dens, Nathalie
7
Hauser, John R.
7
Jerath, Kinshuk
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Morimoto, Mariko
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Quach, Sara
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Stephen, Andrew T.
7
Vashisht, Devika
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Wilbur, Kenneth C.
7
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Published in...
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Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing education : JME
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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1
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19
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1
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
8
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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