Palmatier, Robert W. (ed.); Moorman, Christine (ed.); … - 2019
: Toward the fluid marketing organization / Ju-Yeon Lee and George S. Day -- 6. Customer-centric sales organizations / Park … Thaichon and Scott Weaven -- Part II: Relational perspectives on customer centricity -- 7. Customer-centric marketing: What …-centric marketing channel relationships: A model of reseller motivation and control / David I. Gilliland and Stephen K. Kim -- 10 …