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~person:"Ko, Eunju"
~person:"Smith, Katherine Taken"
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Search: subject:"Online-Marketing"
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Internet marketing
30
Online-Marketing
30
Consumer behaviour
16
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Social Web
13
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13
Marketing management
11
Marketingmanagement
11
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10
Markenführung
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8
Werbewirkung
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Beziehungsmarketing
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Ko, Eunju
Smith, Katherine Taken
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Fritz, Wolfgang
23
Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
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19
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18
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18
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17
Karjaluoto, Heikki
17
Ozuem, Wilson
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Schultz, Carsten D.
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Wirtz, Bernd W.
16
Ahuja, Vandana
15
Harrigan, Paul
15
Olbrich, Rainer
15
Stephen, Andrew T.
15
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
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Journal of business research : JBR
7
Services marketing quarterly
4
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
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International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
30
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
4
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
5
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of business and economics
21
(
2022
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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