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~person:"Ko, Eunju"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Advertising
Consumer behaviour
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22
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22
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Ko, Eunju
Septianto, Felix
20
Eisend, Martin
13
Gierl, Heribert
13
Pelsmacker, Patrick de
12
Dahlén, Micael
11
Wu, Linwan
11
Yoon, Sukki
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8
Taylor, Charles Raymond
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7
Choi, Yung Kyun
7
Yoon, Hye Jin
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Hudders, Liselot
6
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6
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6
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6
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5
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5
Diehl, Sandra
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
4
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Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
2
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
4
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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