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~person:"Ko, Eunju"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
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Firmenimage
Marketing management
Brand management
26
Consumer behaviour
26
Konsumentenverhalten
26
Markenführung
26
Luxury goods
17
Luxusgüter
17
Brand
15
Markenartikel
15
Brand image
13
Markenimage
13
Fashion
12
Mode
12
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
8
Relationship marketing
8
Marketingmanagement
7
Advertising
6
Advertising effects
6
Customer value
6
Kundenwert
6
Werbewirkung
6
Werbung
6
Luxury brand
5
Social Web
5
Social web
5
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3
Customer equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
South Korea
3
Südkorea
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Viral marketing
3
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Comparison
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2
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7
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7
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Ko, Eunju
Melewar, T. C.
29
Balmer, John M. T.
19
Foroudi, Pantea
15
Bang, Nguyen
13
Gupta, Suraksha
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Merrilees, Bill
9
Urde, Mats
9
Esch, Franz-Rudolf
8
Kitchen, Philip J.
8
O'Cass, Aron
8
Keller, Kevin Lane
7
Šerić, Maja
7
Abratt, Russell
6
Adeola, Ogechi
6
Dennis, Charles
6
Hirvonen, Saku
6
Iglesias, Oriol
6
Kim, Kyung Hoon
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Tomczak, Torsten
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Bang Nguyen Viet
5
Becker, Kip
5
Burmann, Christoph
5
Foroudi, Mohammad Mahdi
5
Gierl, Heribert
5
Gil Saura, Irene
5
Greyser, Stephen A.
5
Hinson, Robert
5
Ind, Nicholas
5
Loureiro, Sandra Maria Correia
5
Meffert, Heribert
5
Pitt, Leyland F.
5
Sharifah Faridah Syed Alwi
5
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
European management journal
1
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ECONIS (ZBW)
7
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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