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~person:"Ko, Eunju"
~subject:"Online-Marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Online-Marketing
Psychology of advertising
Relationship marketing
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
14
Brand management
13
Markenführung
13
Luxury goods
9
Luxusgüter
9
Brand
8
Fashion
8
Markenartikel
8
Mode
8
Social Web
7
Social web
7
Advertising
6
Marketing management
6
Marketingmanagement
6
Werbung
6
Advertising effects
5
Beziehungsmarketing
5
Werbewirkung
5
Customer value
4
Digitalisierung
4
Digitization
4
Kundenwert
4
Brand image
3
Markenimage
3
Viral marketing
3
Virales Marketing
3
Customer equity
2
Customer integration
2
Customer satisfaction
2
Digital marketing
2
Digital media
2
Digitale Medien
2
International marketing
2
Internationales Marketing
2
Kundenintegration
2
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15
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English
15
Author
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Ko, Eunju
Kreutzer, Ralf T.
51
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Pelsmacker, Patrick de
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Fritz, Wolfgang
21
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Okazaki, Shintaro
18
Tucker, Catherine E.
18
Bauer, Hans H.
17
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Schultz, Carsten D.
17
Bergemann, Dirk
16
Choi, Yung Kyun
16
Decarolis, Francesco
16
Esch, Franz-Rudolf
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Bigné Alcañiz, J. Enrique
15
Harrigan, Paul
15
Olbrich, Rainer
15
Scott, David Meerman
15
Stephen, Andrew T.
15
Yoon, Sukki
15
Ahuja, Vandana
14
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Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
15
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
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