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~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
14
Online-Marketing
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Brand management
13
Markenführung
13
Luxury goods
9
Luxusgüter
9
Fashion
8
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7
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7
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7
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6
Marketingmanagement
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Werbewirkung
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Werbung
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Aufsatz in Zeitschrift
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Ko, Eunju
Eisend, Martin
48
Taylor, Charles Raymond
46
Pelsmacker, Patrick de
45
Gierl, Heribert
42
Septianto, Felix
29
Dens, Nathalie
28
Kaiser, Harry M.
28
Yoon, Hye Jin
27
Yoon, Sukki
26
Bellman, Steven
25
Dahlén, Micael
25
Huh, Jisu
25
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Ford, John B.
23
Stafford, Marla Royne
23
Law, Chun Hung Roberts
22
Reid, Leonard N.
22
Reijmersdal, Eva A. van
22
Rosengren, Sara
22
Hudders, Liselot
21
Laroche, Michel
21
Manrai, Ajay K.
21
Okazaki, Shintaro
21
Pitt, Leyland F.
21
Choi, Yung Kyun
20
Goldfarb, Avi
19
Torres, Ivonne M.
19
Vrontis, Demetris
19
Campbell, Colin L.
18
Diamantopoulos, Adamantios
18
Varan, Duane
18
Wilbur, Kenneth C.
18
Carlson, Les
17
Grewal, Dhruv
17
Koslow, Scott
17
Loureiro, Sandra Maria Correia
17
Mueller, Barbara
17
Rita, Paulo
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Journal of business research : JBR
9
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
European management journal
1
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ECONIS (ZBW)
19
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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