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~person:"Ko, Eunju"
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Search: subject:"Marketing"
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Consumer behaviour
35
Konsumentenverhalten
35
Brand management
27
Markenführung
27
Luxury goods
22
Luxusgüter
22
Fashion
18
Mode
18
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
14
Online-Marketing
14
Brand
13
Markenartikel
13
Marketing management
12
Marketingmanagement
12
Brand image
11
Markenimage
11
Customer value
10
Kundenwert
10
South Korea
10
Südkorea
10
Social Web
8
Social web
8
Advertising
6
Advertising effects
6
Marketing
6
Werbewirkung
6
Werbung
6
Customer equity
5
China
4
Digitalisierung
4
Digitization
4
Luxury brand
4
Viral marketing
4
Virales Marketing
4
Bekleidungsindustrie
3
Clothing industry
3
Customer satisfaction
3
Einzelhandel
3
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Undetermined
33
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50
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5
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Article in journal
48
Aufsatz in Zeitschrift
48
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
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1
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1
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English
52
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3
Author
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Ko, Eunju
Bruhn, Manfred
441
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
194
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Baumgarth, Carsten
122
Svensson, Göran
122
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Grönroos, Christian
108
Albers, Sönke
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Zentes, Joachim
97
Irwin, Scott H.
96
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Published in...
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Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of Business Research
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Electronic word of mouth as a promotional technique : new insights from social media
1
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
52
RePEc
3
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1
Contactless
marketing
management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
9
Bridging Asia and the world : searching for academic excellence and best practice in
marketing
and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
10
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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