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~person:"Ko, Yong Jae"
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Ko, Yong Jae
Kim, Kyoungtae
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The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae
;
Kim, Kyoungtae
;
Claussen, Cathryn L.
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
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