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~person:"Koçak, Akın"
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Search: subject_exact:"Anti-consumption"
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Koçak, Akın
Hoffmann, Stefan
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Comparing the antecedents of boycotts and buycotts : mediating role of self-esteem on subjective well-being and the moderating effects of materialism
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1873-1906
Persistent link: https://www.econbiz.de/10014234259
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