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~person:"Koch, Jochen"
~person:"Shay, Ronen"
~subject:"Markenführung"
~subject:"Media economics"
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Koch, Jochen
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International journal on media management : JMM
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Using brand equity to model ROI for social media marketing
Shay, Ronen
;
Van Der Horst, Morgan
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
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Strategic paths and media management : a path dependency analysis of the German newspaper branch of high quality journalism
Koch, Jochen
- In:
Schmalenbach business review : sbr
60
(
2008
)
1
,
pp. 50-73
Persistent link: https://www.econbiz.de/10003609470
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