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~person:"Koch, Jochen"
~person:"Sinner, Dominik"
~subject:"Markenführung"
~subject:"Media economics"
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Media economics
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Koch, Jochen
Sinner, Dominik
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Bibliothek der Mediengestaltung
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Schmalenbach business review : sbr
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Medienmarketing : Branding - Werbung - Corporate Identity
Bühler, Peter
;
Schlaich, Patrick
;
Sinner, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011956535
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Strategic paths and media management : a path dependency analysis of the German newspaper branch of high quality journalism
Koch, Jochen
- In:
Schmalenbach business review : sbr
60
(
2008
)
1
,
pp. 50-73
Persistent link: https://www.econbiz.de/10003609470
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