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~person:"Kochhan, Christoph"
~person:"Mäder, Ralf"
~person:"Silberer, Günter"
~subject:"Konsumentenverhalten"
~type:"book"
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Konsumentenverhalten
Interaktive Medien
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Germany
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Confidence
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Kochhan, Christoph
Mäder, Ralf
Silberer, Günter
Arechar, Antonio
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H.
(
contributor
);
Neumann, Marcus M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002898019
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