//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kochhan, Christoph"
~person:"Mäder, Ralf"
~person:"Silberer, Günter"
~subject:"Media usage"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Media usage
Interaktive Medien
5
Medienwirtschaft
3
Communication
2
Deutschland
2
Digitalisierung
2
Digitization
2
Germany
2
Informationstechnik
2
Interactive media
2
Kommunikation
2
Management
2
Media industries
2
Media management
2
Medienmanagement
2
Mediensektor
2
Product design
2
Produktgestaltung
2
Advertising effects
1
Agilität Organisationsformen
1
Atavar
1
Blickverhalten
1
Confidence
1
Consumer behaviour
1
E-Business Webshop
1
Experiment
1
Human Resources Management
1
Informations- und Kommunikationstechnologie
1
Internet
1
Kommunikationskanäle
1
Konsumentenverhalten
1
Marketing
1
Mediadesign
1
Mediaplanung
1
Mediatechnik
1
Mediendesign
1
Medienkompetenz
1
Medienmarketing
1
Mediennutzung
1
Medientechnik
1
more ...
less ...
Type of publication
All
Book / Working Paper
Article
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Kochhan, Christoph
Mäder, Ralf
Silberer, Günter
Beckert, Bernd
2
Albers, Sönke
1
Cauberghe, Verolien
1
Clement, Michel
1
Doetz, Jürgen
1
Dreier, Hardy
1
Friedrichsen, Mike
1
Geuens, Maggie
1
Haffner, Christoph
1
Hamm, Ingrid
1
Hanekop, Heidemarie
1
Hart, Thomas
1
Heimbach, Petja
1
Lehmann-Matthaei, Björn
1
Mühl-Benninghaus, Wolfgang
1
Pelsmacker, Patrick de
1
Schneider, Holger
1
Schulz, Wolfgang
1
Schweiger, Wolfgang
1
Waldtmann, Stephan
1
Weber, Gerhard
1
Weimann, Kurt
1
Zoche, Peter
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Interaktives Marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nutzung und Wirkung interaktiver Werbung : eine Studie zum Blickverhalten im Internet
Heimbach, Petja
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001550519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->