//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Koers, Martin"
~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand image
1
Corporate reputation
1
Deutschland
1
Fallstudie
1
Firmenimage
1
Germany
1
Management
1
Marke
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Sammelwerk
1
Language
All
German
1
Author
All
Koers, Martin
Albers, Sönke
3
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Drees, Norbert
2
Meffert, Heribert
2
Abimbola, Temi
1
Ahlert, Dieter
1
Ahluwalia, Rohini
1
Bauer, Hans H.
1
Bernitz, Ulf
1
Berthon, Pierre R.
1
Bihler, Jürgen
1
Burmann, Christoph
1
Christodoulides, George
1
Ezrachi, Ariel
1
Florack, Arnd
1
Haken, Niels N. von
1
Haldane, John
1
Hauser, Ulrich
1
Herbrand, Nicolai Oliver
1
Houston, Michael J.
1
Kalka, Jochen
1
Kall, Jacek
1
Lee, Jason W.
1
Lim, Ming
1
Loken, Barbara
1
Lostao, Pilar
1
Mai, Franziska
1
Melewar, T. C.
1
Mora, Juan Manuel
1
Naval Durán, Concepción
1
Pappu, Ravi
1
Patrzałek, Wanda
1
Petrovic, Otto
1
Pitt, Leyland F.
1
Popoli, Paolo
1
Pérez Díaz, Víctor
1
Rodríguez, Juan Carlos
1
Röhrig, Stefan
1
more ...
less ...
Published in...
All
Meffert-Marketing-Edition
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->