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~person:"Koinig, Isabell"
~subject:"Werbung"
~subject:"Öffentliche Meinung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Werbung
Öffentliche Meinung
Communication media
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Kommunikationsmedien
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1
Advertising effects
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Advertising media
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Change management
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Koinig, Isabell
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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