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Journal of current issues and research in advertising : JCIRA
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Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10010082622
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