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~person:"Koronaki, Eirini"
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Beziehungsmarketing
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European wine
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Koronaki, Eirini
Vlachvei, A.
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Tsounis, Nicholas
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Oustapassidis, K.
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Notta, Ourania
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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