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~person:"Kotabe, Masaaki"
~person:"McCulloch, Wendell H."
~person:"McNett, Jeanne M."
~person:"Minor, Michael"
~subject:"Management"
~subject:"USA"
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International marketing
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Kotabe, Masaaki
McCulloch, Wendell H.
McNett, Jeanne M.
Minor, Michael
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Daniels, John Day
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Radebaugh, Lee H.
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4
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4
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4
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Di Benedetto, C. Anthony
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Stolle, Wulf
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Handbook of research in international marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing ; Vol. V
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
10
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1
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
4
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
6
Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation
Kotabe, Masaaki
-
2006
Persistent link: https://www.econbiz.de/10003410829
Saved in:
7
State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
Saved in:
8
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
9
Antecedents and performance implications of channel integration in foreign markets
Aulakh, Preet S.
- In:
Journal of international business studies : JIBS ; an …
28
(
1997
)
1
,
pp. 145-175
Persistent link: https://www.econbiz.de/10001221286
Saved in:
10
Global sourcing strategy : R&D, manufacturing, and marketing interfaces
Kotabe, Masaaki
-
1992
Persistent link: https://www.econbiz.de/10008730417
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