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~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Wagner, Ralf"
~subject:"Beziehungsmarketing"
~subject:"Market research"
~type_genre:"Glossary included"
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Kotler, Philip
Malhotra, Naresh K.
Wagner, Ralf
Hair, Joseph F.
8
Bush, Robert P.
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Ortinau, David J.
7
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Essentials of
marketing
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Malhotra, Naresh K.
;
Wills, Peter A.
-
2013
Persistent link: https://www.econbiz.de/10009739762
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