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~person:"Kotler, Philip"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
~type_genre:"Statistics"
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Kotler, Philip
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
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2
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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