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~person:"Kotler, Philip"
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Kotler, Philip
Stonham, Paul
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European management journal : publ. twice a year for the Scottish Business School
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Re-conceptualizing Marketing: An Interview with Philip Kotler
Kotler, Philip
;
Stonham, Paul
- In:
European management journal : publ. twice a year for …
12
(
1994
)
4
,
pp. 353-361
Persistent link: https://www.econbiz.de/10006339502
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