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~person:"Kozinets, Robert V."
~subject:"Consumer goods marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Handbook"
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Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
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2010
Persistent link: https://www.econbiz.de/10008759902
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