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~person:"Kozinets, Robert V."
~subject:"Markenführung"
~subject:"Tourism"
~subject:"Urlaubsverhalten"
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Kozinets, Robert V.
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Brick & mortar shopping in the 21st century
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Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
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2010
Persistent link: https://www.econbiz.de/10008759902
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Brands in space : new thinking about experimental retail
Kozinets, Robert V.
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Brick & mortar shopping in the 21st century
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(pp. 3-15)
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2008
Persistent link: https://www.econbiz.de/10003618135
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