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~person:"Kozinets, Robert V."
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Kozinets, Robert V.
Brav, Alon
14
Fos, Vyacheslav
12
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Hermle, Johannes
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Roth, Christopher
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Collin-Dufresne, Pierre
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Ma, Song
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Everyday
activism
: an AI-assisted netnography of a digital consumer movement
Kozinets, Robert V.
;
Seraj-Aksit, Mina
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10014549764
Saved in:
2
Reprint: YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 349-365
Persistent link: https://www.econbiz.de/10012545010
Saved in:
3
How do platforms empower consumers? : insights from the affordances and constraints of reclame aqui
Kozinets, Robert V.
;
Ferreira, Daniela Abrantes
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 428-455
Persistent link: https://www.econbiz.de/10012654893
Saved in:
4
YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 65-81
Persistent link: https://www.econbiz.de/10012007165
Saved in:
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