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~person:"Kozlenkova, Irina V."
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Kozlenkova, Irina V.
Palmatier, Robert W.
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Fang, Eric
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Journal of the Academy of Marketing Science
5
Journal of marketing
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ECONIS (ZBW)
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An emerging theory of avatar marketing
Miao, Fred
;
Kozlenkova, Irina V.
;
Wang, Haizhong
;
Xie, Tao
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10012794729
Saved in:
2
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
3
Structural marketing : using organizational structure to achieve marketing objectives
Lee, Ju-Yeon
;
Kozlenkova, Irina V.
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
Saved in:
4
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
5
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
6
On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
Saved in:
7
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
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